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Choosing an Internet Marketing Firm
Great news: There are more firms trying to attract your business than ever before. It's truly a buyer's market. But with this abundance comes the difficulty of choosing. What follows is a checklist to help narrow your search and find the best match for your organization.
Atittude
Web design is a collaborative effort. When purchasing commodities, you pay for your product, take it home and the transaction is finished. But marketing a web site effectively is a process, not a purchase, and requires ongoing communication between you and your marketing firm. Make sure there is the opportunity to build a strong, long-term relationship. You should have defined answers to questions, such as:
- Does the firm take the time to understand your company's product/service, and target audience?
- Is the firm excited about your company, product/service, and industry?
Communication
The internet marketing process is extremely hands on and requires an effective line of communication between the organization and the firm. The key to successful project communication is mutual respect and good chemistry, not egos, attitudes, or confusing technological jargon. If you like one another, you will work well together and be able to effectively communicate ideas.
- Do they explain their services in terms you understand?
- Can they advise you on aspects of internet marketing that you may not have considered?
Reputation
What holds true for advertising agencies holds true for internet marketing firms. A firm’s reputation is its best marketing tool. Look for a proven track record and satisfied customers. Don't just peruse the sites in a firm's portfolio. Get in contact with some of the firm's past clients and question them on their experience. Ask questions, such as:
- How long did it take to complete their web site? Was it on schedule?
- Was it easy to work with the firm?