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Four Elements of Effective Web Sites that have a Significant ROI
Foster Community
The Internet is primarily a social medium. The most effective and profitable web sites are those that foster community among their visitors. This directly results in return visitors that are constantly being exposed to your brand, your message, and your product/service.
Informative
It is crucial to understand that on the Internet, the user is in complete control of the transaction. Hard selling will not work, and will probably antagonize your prospects. Profitable web sites are information resources. They post articles that are directly related to their expertise and relevant to their target market.
Navigable
The best content on Earth means nothing if it can't be found quickly. Web sites that are organized in hierarchical format with plenty of internal links make their important pages only a mouse click or two from the homepage.
Concise Content
Internet users don't casually read on-line like it was a book. They want the facts now and they don't want to spend a lot of time finding them. Effective sites write content in a lean and highlighted style that can be quickly scanned by the eye.