Minneapolis Web Design, Minneapolis Web Development
& Minneapolis Web Hosting
Case Study: Ekho Heart Rate Monitors
The Challenge
Ekho, an emerging leader in the Heart Rate Monitor industry, came to Net Dynasty with an existing site that did nothing to maintain Ekho's unique positioning. It needed to be more usable for serious athletes, and other purchasing customers who were seeking detailed information on Ekho's products. Additionally, Ekho needed a secure portal to connect their team of international representatives with the latest market data and sales forms to their corporate offices in Minneapolis, MN. Similar to other competitors, Ekho needed to be able to add and remove content from the site and data pages with minimal turn around time.
The Solution
Net Dynasty conducted research inside Ekho and with users that guided the redesign of the Home page to match users' needs with company goals. Product categories, dealer locator, and an interactive "Calorie Chart" were created to be highly visible. Differences between product lines (and, therefore, consumer classes) were clearly delineated. We re-architected the site to be far more usable, and built a back-end system that allows Ekho to push up-to-the-minute data to their team of representatives on four continents and maintain the online product information internally, adding or deleting product images and descriptions as necessary.
The Benefit
We improved navigation and visual flow while maintaining Ekho's well-established "serious, technical, great fit" positioning.
- Improved brand equity and on-line visibility
- Optimized channels of communication between customers and representatives
- Increased control over web presence
