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Case Study: University of St. Thomas
The Challenge
The College of Business web site at the University of St. Thomas was ranking poorly on the major search engines and enrollment could improve compared to other business programs in the region. The University of St. Thomas hired Net Dynasty to identify the source of the poor search engine rankings, train the internal marketing and web development staff to fix the problems, and develop a plan for drastically improving the presence of the university web site on Google, Yahoo, and MSN.
The Solution
Following the identification of clear project goals, Net Dynasty performed a holistic audit of the exisitng web site which identified over three dozen problem areas that were contributing to poor search engine rankings. Marketing and web development staff at the college and university level were presented with audit results and key staff were trained to not only fix the problem areas, but to identify issues before they begin to negatively affect the university's search engine rankings.
The Benefit
Several of the problem areas have been addressed and these changes have improved both the usability and search engine rankings of the college web site in the first 2 months. Net Dynasty has established a strong working relationship with the University of St. Thomas and is currently awaiting the completion of the recommendations before proceeding to the next stage of a search engine optimization campaign.