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Search Engine Optimization (SEO)
Expert Strategies that Raise Your Search Engine Rankings
A robust and easy-to-navigate website can benefit your business only if it's optimized for search engines. That means prospects – the right prospects – will easily find your site when looking online for your products or services.
Priority's search engine optimization (SEO) campaign will assess the search-effectiveness of your current site, determine what aspects need improvement and set a benchmark to track site performance over time. A typical SEO campaign consists of the following:
An audit of the quality of your current site, including
- A list of keywords and key phrases your target audience uses with search engines.
- Website coding best practices.
- Recommendations on which pages might benefit from optimized content.
- Metrics on how the site is currently ranking for relevant keywords.
- Suggested modifications to the current design.
- A plan of action and timeline for addressing the changes.
Site optimization based on the audit's results
Once the site audit is completed, Priority will suggest ways to incorporate the target keyword phrases into your Web copy. Suggestions may include:- Selecting two or three key phrases specific to each page.
- Sprinkling keywords and key phrases throughout your text.
- Adding keywords to headlines and subheads.
- Using tactics for optimizing with HTML titles, meta description tags, content within ALT tags for each image link and more.