Minneapolis Web Design, Minneapolis Web Development
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Search Engine Optimization
Traffic is more than just numbers. A properly executed Search Engine Optimization campaign will allow you to drive targeted traffic to your website for the keywords that are critical for your business. The key is 'Targeted'. What matters most is having visitors that come to your site that are actually searching for your products or services.
A Search Engine Optimization campaign consists of the following 4 phases:
- Keyword Analysis
- Optimization of the Site
- Submission to the Popular Search Engines
- Ongoing Maintenance of Search Engine Optimization Campaign
Keyword Analysis
The most important part of the Search Engine Optimization campaign is identifying the proper keyword phrases to target. We have a brainstorming session where we gather keyword phrases that you think your customers are looking for. Our team will take this information and holistically research your industry and market to determine the appropriate keyword mix. We then determine the total number of monthly searches for a particular phrase and research the competition to see if it is a worthwhile phrase to target. We share our findings with you and work to determine a final list of keywords.
Optimization of the Site
Once we have decided on the appropriate keyword phrases to target, we will begin the optimization of the site. During this important stage, our team will work closely with you to create perfectly optimized content that will perform well in the search engines.
Submission to the Popular Search Engines
Once the optimization is complete, our team will manually submit all pages of your site to the most popular search engines. We will not use the automated "Submit your site to 10,000 Search Engines" programs that tend to get your site banned for spamming.
Ongoing Maintenance of the Search Engine Optimization Campaign
Once we have submitted your site, we closely monitor the results of the campaign and make appropriate changes as necessary to ensure continued improvement. The Search Engines are constantly changing their algorithms, so it is important to stay abreast of these changes to ensure that your high rankings are maintained. This will all be done as part of an ongoing Search Engine Optimization Campaign.